If you do business in Fairfax, VA why would you want to advertise anywhere but Fairfax? Local search advertising is quickly becoming one of the most effective means to attract new customers. While fundamentally, local search uses the same strategies as search engine optimization and pay-per-click, the tactics are very different.
Local search focuses only on the geography right around your place of business. This is key for many service oriented businesses who do not want or need to market to buyers outside a local area. We have several key tactics in our local search services…
Local Pay Per Click – We’ll build your Google Adwords account within a geo-targeted area. This means that your ads will only show on Web searches done within a pre-defined distance from your place of business. If you are only going after customers within 25 miles or your location, then we’ll set your ads up to run that way.
Local Search Submission – We will go to Google Local, Yahoo! Local and MSN Local and manually submit your Web site to each. We also have an extensive network local business directories that you can be a part of. This will enable your site to be found in the local listings of many websites – attracting new customers from your area.
Facebook - Facebook is fast becoming the ad platform of choice for many businesses. If you have a local, service business (business to consumer), Facebook is probably a good choice. Search First will set up your campaign and start sending you new customers from this fantastic marketing vehicle.
Local search advertising is at the heart of what we do. In addition to the paid ads, we will optimize your Web site so that it is targeted at the customers you want most – those in your neighborhood. Let’s get started today!
