Pay per click advertising, or PPC, should be part of every marketing strategy. With a well crafted campaign, your company will get new customers – fast. PPC is one of the key elements of search marketing and if done right, can have tremendous results.
With a careful attention to detail and great depth of experience, Search First will not just develop your pay per click campaign, but our services are flexible enough to meet the needs of any business, large or small.
- Account Set Up – Create your Google Adwords account. We’ll organize your account and make sure the settings are optimized for your business goals.
- Keyword Choices – Perform keyword research to identify which keywords are the most profitable based on traffic, competition and relevancy.
- Ad Copy Writing – Define Adgroups and write each ad to perfectly match your business needs. All of our ads are laser-targeted to a specific call to action, which will drive the highest quality traffic and produce the most new customers.
- Advanced Tactics - Where applicable, we’ll create geo-targeted ads that will have the most dramatic effect on your local area. This option is perfect for local, service based businesses.
- PPC Optimization – Setting up Pay Per Click ads is not a one time event. The ads must be polished and improved so that over time, you get the best results. Through keyword analysis and split testing ad copy, we will analyze results and constantly work to improve click-through-rate (CTR), cost-per-click (CPC), ad position, and final result.
- Landing Page Optimization – With this option, Search First will guide you in creating the perfect landing page. After a detailed consultation, we’ll take your desired action and recommend a landing page layout that will maximize success.
Pay Per Click – Local Program
The Pay Per Click Local program is designed for businesses who need help getting their PPC efforts off the ground and are in a very specific geographic sales area. For many businesses there is no need to market outside the local area, so we set up a geo-targeted campaign to work only in your neighborhood.
Search First will perform all of the account setup, keyword research, and ad creation. Then, we’ll go on to perform the ongoing optimization that will help your local business grow.
Pay Per Click – National Program
The National Program is for businesses that market all over the country or even internationally. Managing a large, global PPC campaign is not for the faint of heart – it takes knowledge and understanding to do it right. We will provide all of the PPC account set up, keyword research, ad copy writing, and ongoing optimization. Our expert staff will continually refine your ad copy by split testing. We will improve your keyword lists by weeding out under performing words and continually add new ones to test. Over time, our campaigns become incredibly polished and effective. This let’s you focus where you should – on serving all of your new customers!
