Why do you need a blog? Because it might be the most important part of your web strategy. Blogs do a lot of things…
- Communicate with your clients and prospects
- Provide search engine robots fresh content
- Use for building content for Twitter and Facebook
- Post rich content like videos
Search First can help you navigate the blogosphere and make the most of the travels! First, we’ll design and integrate a blog right into your existing website. Then, we’ll guide you in preparing excellent content, or write the content for you. After we post great content, we’ll push that content to your social media outlets, making sure every post shows up in Twitter and in Facebook.
This type of marketing can have a cascading effect. Let’s say you post a blog about a new service – Widget X. After blogging, you push that post about Widget X to Twitter and Facebook and perhaps launch a press release about it. Then, someone goes to Google and types in “information about Widget X.” The potential exists for the search engine result page to show not just your original blog post, but also your Twitter page, a Google News item, your news release on PRWeb, and even a page on your website too. The idea is to flood the search engine result pages with information about Widget X. That’s the power of social media marketing.
